We Got a Brand New Look - Welcome to the New What's Your Treat Website

If you've visited whatsyourtreat.com recently, you probably noticed something different. That's because we just launched a completely redesigned website, and we couldn't be more excited to share it with you.

For the past few years, we've been focused on doing what we do best: making premium hemp edibles that taste like they came from a candy shop, not a lab. Our Delta 9 fudge, freeze pops, peanut butter cups, popcorn, and hard candy have built a loyal following, and our wholesale and white label programs have helped shops across the country stock their shelves with treats people actually enjoy eating.

But our website? It wasn't keeping up. The old site worked, but it didn't show off who we really are. It didn't make it easy to browse, learn, or shop. And for a company that puts this much care into every single product, that bothered us.

So we rebuilt the whole thing from the ground up. Here's what changed and why we think you're going to love it.

A Clean, Modern Design That Matches Our Products

The first thing you'll notice is the look. We went with a bright, clean white background that puts our products front and center. No cluttered sidebars, no distracting banners fighting for your attention. Just a simple, modern layout that lets the treats speak for themselves.

This wasn't just a cosmetic decision. When you buy hemp edibles online, you deserve a shopping experience that feels trustworthy and professional. You should be able to see exactly what you're getting, read the details that matter to you, and feel confident clicking that checkout button. The clean design helps with all of that.

We also wanted the site to feel like an extension of the brand. What's Your Treat has always been about quality over quantity. We partner with candy makers who have 145+ years of experience. We handcraft our products in small batches. We test everything through third-party labs. That level of care should come through the second you land on our homepage, and now it does.

Easier Shopping on Every Device

Let's be real, most people are shopping on their phones. If a website doesn't load fast and look good on mobile, people leave. We get it. That's why the new site was built mobile-first. Everything scales perfectly whether you're on a phone, tablet, or desktop.

The navigation is simpler. You can jump straight to the product category you want, whether that's our Delta 9 freeze pops, our legendary fudge, our peanut butter cups, or something else entirely. Each product page now has better photos, clearer descriptions, and all the dosing information you need to pick the right product for your experience level.

If you're brand new to hemp edibles, you're not going to feel lost. We've organized things so beginners can browse confidently, and experienced customers can find what they want fast. The checkout flow is smoother too, with fewer steps between adding to cart and getting your order confirmed.

Introducing Our Rewards Program

This is one of the features we're most excited about. We just launched a rewards program that lets you earn points on every single order. The more you shop, the more you save.

Here's how it works: every dollar you spend earns you points. Those points stack up and can be redeemed for discounts on future orders. It's our way of saying thank you to the people who keep coming back. Whether you're ordering your favorite Delta 9 fudge every month or trying a new product each time, you're building toward your next deal.

We've always wanted to reward loyalty, and now we finally have the system in place to do it properly. You can track your points right from your account, and redeeming them is straightforward. No hoops, no complicated tiers, no points that expire when you're not looking. Just real value for real customers.

A Dedicated Wholesale Portal for Retailers

If you own a shop, a smoke shop, a wellness store, or any retail location that could carry premium hemp edibles, we've built something just for you. Our new wholesale portal makes it easy to browse our product catalog, see pricing, and get started with an order.

What's Your Treat has always offered wholesale and white label options, but the process used to involve a lot of back-and-forth emails. Now, you can submit your information right through the site and get the conversation started in minutes. We keep our minimums low, our lead times short (usually two to three weeks), and we work with you to make sure your shelves are stocked with products your customers will love.

We're one of the biggest edible manufacturers in the country, and our products end up in hundreds of other companies' packaging through our white label program. If you've been looking for a reliable supplier of Delta 9, Delta 8, CBD, or HHC edibles, our wholesale portal is the fastest way to get started.

Same Family-Owned Quality, Better Experience

We want to be clear about something: the website is new, but everything else you love about What's Your Treat is exactly the same.

We're still a family-owned business. Matt and Jamie started this company because they noticed a lack of good-tasting edibles on the market, and that mission hasn't changed. We still partner with candy makers who have been perfecting their craft for decades. We still make our fudge in-house. Our Swiss-trained chocolatier still handles our chocolate products. Every product is still third-party tested and comes with COA access so you can verify exactly what you're getting.

The difference now is that the website actually reflects that level of care. When you land on the homepage, you can feel it. The clean design, the easy navigation, the detailed product pages, it all adds up to a shopping experience that matches the quality of what's inside the box when it arrives at your door.

What to Try First on the New Site

If you're visiting the new site and not sure where to start, here are our top 5 products for 2026:

Delta 9 Freeze Pops - Perfect for warm weather, easy to dose, and a customer favorite since day one. Pop one out of the freezer and enjoy. They come in multiple flavors and are one of our most unique products on the market.

Delta 9 Fudge - Rich, handcrafted, and honestly some of the best fudge you'll ever taste, infused or not. Made in-house by our team with real ingredients. Even our pickiest customers can't get enough.

Peanut Butter Cups - Smooth chocolate and creamy peanut butter with a controlled amount of Delta 9 THC. These are a top seller for a reason. They're discreet, delicious, and a perfect entry point for beginners.

Popcorn - Gourmet infused popcorn in Caramel, Milk Chocolate, and Cotton Candy flavors. Popped in small batches and evenly coated. This is not your average movie night snack.

Hard Candy - Long-lasting, great-tasting, and super discreet. Our hard candy lozenges and lollipops are perfect for on-the-go use. Small enough to carry anywhere, strong enough to deliver.

Trust and Transparency Are Built Into Everything

One of the biggest concerns people have when they buy hemp edibles online is trust. How do you know what you're actually getting? How do you know the dosing is accurate? How do you know the company is legitimate?

We take that seriously. Every product we sell is third-party lab tested, and those results are accessible on our website. You can view the Certificate of Analysis for anything you buy. Our shipping timelines are clearly listed so you know when to expect your order. And our customer service team is real humans who actually answer when you reach out.

We've added more trust elements throughout the new site, including FAQ sections on product pages, detailed ingredient and dosing information, and easy access to our lab results. When you shop with us, you should never have to wonder about what you're putting in your body.

What's Coming Next

Launching the new website is a huge milestone for us, but it's not the finish line. We're building out more educational content for beginners and we're continuing to develop new products and flavors based on what our customers tell us they want.

We're also heading into vendor event season. If you're in the Charlotte, North Carolina area, keep an eye out for us at Front Porch Sundays. It's always fun to meet customers in person, share samples, and hear what people think.

If you've been a customer for a while, thank you. Seriously. This company exists because of people like you. And if you're brand new and found us through this post, welcome. Go browse the new site, sign up for our rewards program, and treat yourself to something good. You'll taste the difference.

Ready to shop? Visit whatsyourtreat.com and explore the new experience. And don't forget, we're running 20% off right now to celebrate the launch.